Whiteline Clínica Dental
According to our open methodology, this clinic scored 74.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #5 of 14 ranked clinics · Last checked: 25 September 2026
74.4/100
Positions by Rating Profile
- Overall Transparency & Trust#574.4/100
- Best for Expats#374.8/100
- Best for Dental Implants#569.2/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#655.6/100
- Best English-speaking Clinics#379.5/100
- Best for Families / Children#179.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No anesthesia/sedation info found on clinic's own site (whiteline.com.mx) as of 2026-08-26
Summary
Clinic opened in 2013 in the Col. México neighborhood of Mérida, led by Dr. Guillermo Trujillo. Specializes in implants, crowns and dental tourism with an English-speaking team. Has an English-language website and Facebook page. Its Google listing shows a 5.0 rating from 303 reviews.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 19 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 2 of 8 verifiable points (missing: cleaning price listed; filling price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website The clinic's own website, whiteline.com.mx, in Spanish and English, with pages on its specialties, team, promotions and booking. [whiteline-clinica-dental-deepen-32] [whiteline-clinica-dental-deepen-33] [s1] | 4/4 |
| ✓ | Dentist names listed The clinic's specialties page names its eight dentists, led by the brothers Dr Guillermo and Dr Eduardo Trujillo. [whiteline-clinica-dental-deepen-34] [whiteline-clinica-dental-deepen-32] [s1] | 3/3 |
| ✓ | Dentist specializations listed The specialties page gives each dentist's field: orthodontics, endodontics, periodontics and implant placement, or prosthetics and oral rehabilitation. [whiteline-clinica-dental-deepen-34] [s1] | 2/2 |
| ✓ | Real clinic photos The clinic's website shows its own premises and team, including patients in front of the reception wall with the Whiteline logo. [whiteline-clinica-dental-deepen-34] [s1] | 2/2 |
| ✓ | Service list published The specialties page lists prosthetics, implantology, periodontics, root canal treatment, orthodontics and pediatric dentistry, each with its treatments. [whiteline-clinica-dental-deepen-34] [whiteline-clinica-dental-deepen-33] [s1] | 3/3 |
| ✓ | Clear contact details Phone and WhatsApp +52 999 135 4778 on the clinic's website, the same number as on its Google listing. [whiteline-clinica-dental-deepen-32] [whiteline-clinica-dental-deepen-33] [s1] | 2/2 |
| ✓ | English website version [s1] [s2] | 2/2 |
| ✓ | Address and map published Calle 17 No. 69, units B and C, Colonia México, Mérida, on the clinic's website with a Google Maps link, and a pin on its Google listing. [whiteline-clinica-dental-deepen-32] [whiteline-clinica-dental-deepen-33] [s1] | 2/2 |
Price Transparency
2 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ? | Prices or price ranges published | 0/3 |
| ✗ | Cleaning price listed Only a time-limited 30% cleaning discount with no base price; no cleaning figure elsewhere [whiteline-clinica-dental-deepen-9] [whiteline-clinica-dental-deepen-20] | 0/2 |
| ✗ | Filling price listed No filling/resina price found on service, FAQ or price-comparison pages [whiteline-clinica-dental-deepen-21] [whiteline-clinica-dental-deepen-22] | 0/2 |
| ? | Crown price listed | 0/2 |
| ? | Implant price listed | 0/2 |
| ✓ | Consultation price listed Free consultation / video consultation stated explicitly ($0 USD) [whiteline-clinica-dental-deepen-13] | 2/2 |
| ✗ | X-ray / imaging price listed X-rays mentioned as pre-treatment requirement but no price figure anywhere read [whiteline-clinica-dental-deepen-23] [whiteline-clinica-dental-deepen-24] | 0/2 |
Reputation & Reviews
19 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26 - up from 4.9 previously recorded [whiteline-clinica-dental-deepen] | 6/6 |
| ◐ | Google review volume as of 2026-08-26 - up from 98 previously recorded [whiteline-clinica-dental-deepen] | 2.5/3 |
| ✓ | Review recency Newest Google review is dated 2026-09-24 (listing read 2026-09-26). [whiteline-clinica-dental-gbp-2026-09-26] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to both positive and 1-2 star reviews [whiteline-clinica-dental-deepen-25] | 2/2 |
| ✓ | No recurring complaints 3 of 306 reviews are 1-2 star (under 1%), each a distinct issue (scheduling, pricing, one extraction) [whiteline-clinica-dental-deepen-14] | 2/2 |
| ✓ | No suspicious review patterns Dates spread 2022-2026, reviewer accounts have review histories, not literally 100% five-star [whiteline-clinica-dental-deepen-26] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found; no link on clinic site [whiteline-clinica-dental-deepen-15] [whiteline-clinica-dental-deepen-27] | 0/0.5 |
| ✓ | Other review platforms Has its own clinic profile on WhatClinic at Calle 17 #69 (12 verified reviews, 4.9/5, checked 2026-10-01). [whiteline-clinica-dental-platforms] | 0.5/0.5 |
Medical Infrastructure
11.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Digital and intraoral X-rays documented as part of the clinic's own diagnosis [whiteline-clinica-dental-deepen-16] [whiteline-clinica-dental-deepen-17] | 2/2 |
| ✗ | CBCT (3D imaging) Implant diagnosis uses a 3D tomography taken at an external imaging centre, not in the clinic [whiteline-clinica-dental-deepen-18] | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery Wisdom-tooth extraction and bone grafting documented [whiteline-clinica-dental-deepen-11] | 2/2 |
| ✓ | Pediatric dentistry Dedicated FAQ section on children's dentistry [whiteline-clinica-dental-deepen-28] | 1.5/1.5 |
| ✗ | Emergency care No emergency/same-day care mentioned across service, FAQ, home or booking pages [whiteline-clinica-dental-deepen-29] [whiteline-clinica-dental-deepen-10] | 0/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available Live WhatsApp button and links across the site [whiteline-clinica-dental-deepen-30] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] [s2] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Dedicated appointment-booking page plus free virtual consultation [whiteline-clinica-dental-deepen-19] [whiteline-clinica-dental-deepen-12] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours [s1] | 1.5/1.5 |
AI & Search Visibility
6 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Merida", "English speaking dentist Merida", "dental implants Merida", "emergency dentist Merida", "Merida dental clinic for expats".
| ✓ | Mentioned for: best dentist Merida [whiteline-clinica-dental-deepen-4] | 1/1 |
| ✓ | Mentioned for: English speaking dentist Merida [whiteline-clinica-dental-deepen-5] | 1/1 |
| ✗ | Mentioned for: dental implants Merida [whiteline-clinica-dental-deepen-6] | 0/1 |
| ✓ | Mentioned for: emergency dentist Merida [whiteline-clinica-dental-deepen-7] | 1/1 |
| ✗ | Mentioned for: Merida dental clinic for expats [whiteline-clinica-dental-deepen-8] | 0/1 |
| ✓ | Structured data on website Dentist JSON-LD entity on all pages read [whiteline-clinica-dental-deepen-31] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Guillermo Trujillo [s1] [s2] | — | not verified |
| Dr. Eduardo [s1] [s2] | — | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Price Transparency: Prices or price ranges published
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://whiteline.com.mx/en |
|---|---|
| Phone | +52 999 135 4778 |
| https://www.facebook.com/whiteline.clinica.dental/ | |
| Google Maps | Map listing |
| Address | Calle 17 #69 Local B y C, entre 12 y 14, Col. México, 97125 Mérida, Yucatán, Mexico |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.dentavacation.com/clinics/dentists/merida-mexico/ | Address, 4.9 Google rating, ~98 reviews, English-speaking, services | 2026-07-14 |
| s2 | https://whiteline.com.mx/en | Own-site case-study content names this dentist: 'el Dr. Eduardo Trujillo detalla como se realizo un tratamiento integral...'; a patient testimonial on the same page adds 'the two Trujillo brothers themselves, Dr. Guillermo and Dr. Eduardo' (read 2026-09-10). | 2026-09-25 |
| s3 | https://www.yelp.com/biz/whiteline-dental-clinic-m%C3%A9rida-3 | Address, orthodontics specialty listing | 2026-07-14 |
| whiteline-clinica-dental-deepen | https://www.google.com/maps/place/Whiteline+Dental+Clinic/@21.00351… | Top visible Google reviews dated ~5 and ~6 months ago as of 2026-08-26 | 2026-08-26 |
| whiteline-clinica-dental-deepen-4 | search:best dentist Merida | AI/search visibility scout 2026-08-26: 'Whiteline Clínica Dental' appeared in Bing local pack for 'best dentist Merida Mexico' | 2026-08-26 |
| whiteline-clinica-dental-deepen-5 | search:english speaking dentist Merida | AI/search visibility scout 2026-08-26: 'Whiteline Clínica Dental' appeared in Bing local pack for 'english speaking dentist Merida Mexico' | 2026-08-26 |
| whiteline-clinica-dental-deepen-6 | search:dental implants Merida | AI/search visibility scout 2026-08-26: not present in top results for 'dental implants Merida Mexico' (Bing) | 2026-08-26 |
| whiteline-clinica-dental-deepen-7 | search:emergency dentist Merida | AI/search visibility scout 2026-08-26: 'Whiteline Clínica Dental' appeared in Bing local pack for 'emergency dentist Merida Mexico' | 2026-08-26 |
| whiteline-clinica-dental-deepen-8 | search:dentist for expats Merida | AI/search visibility scout 2026-08-26: not present in top results for 'dentist for expats Merida Mexico' (Bing) | 2026-08-26 |
| whiteline-clinica-dental-deepen-9 | https://whiteline.com.mx/promos/30-limpieza | "30% Descuento en Limpieza Dental... Solo Martes y Jueves por tiempo limitado" - percentage discount only, no price figure | 2026-09-25 |
| whiteline-clinica-dental-deepen-10 | https://whiteline.com.mx/preguntas-frecuentes | FAQ read in full; covers a broken crown/filling as a "contact us immediately" instruction but does not document same-day emergency care | 2026-09-25 |
| whiteline-clinica-dental-deepen-11 | https://whiteline.com.mx/especialidades | Oral surgery section: extraction de muelas del juicio, gingivectomias, gingivoplastias, injertos oseos | 2026-09-25 |
| whiteline-clinica-dental-deepen-12 | https://whiteline.com.mx/blog/dentaduras-asequibles-en-mexico-2026-… | "Paso 1: Consulta Virtual Sin Costo... evaluacion inicial, plan de tratamiento personalizado y presupuesto" | 2026-09-25 |
| whiteline-clinica-dental-deepen-13 | https://whiteline.com.mx/blog/turismo-dental-en-yucatan-o-el-norte-… | Cost breakdown: "Consultas $0 USD (Whiteline ofrece una videollamada gratuita)" | 2026-09-25 |
| whiteline-clinica-dental-deepen-14 | https://www.google.com/maps?cid=14201226497407742219&hl=es | Histogram 2/1/0/0/303 of 306; the three low reviews read (Phillip M - no response to scheduling; John Murphy - pricing dispute; K Wilkinson - a single bad extraction) do not share a common theme | 2026-09-25 |
| whiteline-clinica-dental-deepen-15 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Whitelin… | TypeAheadJson search for "Whiteline Dental Clinic Merida" returns no matching Merida dental listing among 12 results | 2026-09-25 |
| whiteline-clinica-dental-deepen-16 | https://whiteline.com.mx/blog/endodoncia-en-merida-salva-tu-diente-… | Endodontics article, "Proceso en Whiteline": "Evaluamos con radiografías digitales y pruebas de vitalidad" | 2026-09-25 |
| whiteline-clinica-dental-deepen-17 | https://whiteline.com.mx/blog/the-dental-express-merida-tu-viaje-ex… | First visit at Whiteline: "Fotografías y radiografías intraorales, en caso de ser necesarias"; panoramic X-ray and tomography are booked at a nearby imaging centre | 2026-09-25 |
| whiteline-clinica-dental-deepen-18 | https://whiteline.com.mx/blog/implantes-dentales-la-solucion-defini… | Implant article: "Realizamos un diagnóstico completo que requiere la realización de una tomografía en 3D en un gabinete externo a la clínica" | 2026-09-25 |
| whiteline-clinica-dental-deepen-19 | https://whiteline.com.mx/citas | Page titled "Agenda una cita" offering a booking form or WhatsApp appointment request | 2026-09-25 |
| whiteline-clinica-dental-deepen-20 | https://whiteline.com.mx/preguntas-frecuentes | FAQ describes the cleaning procedure but states no price | 2026-09-25 |
| whiteline-clinica-dental-deepen-21 | https://whiteline.com.mx/especialidades | Restorative section covers crowns, veneers, bridges, dentures; no filling price | 2026-09-25 |
| whiteline-clinica-dental-deepen-22 | https://whiteline.com.mx/blog/dentaduras-asequibles-en-mexico-2026-… | Price comparison table covers implants, dentures, crowns only, no filling line | 2026-09-25 |
| whiteline-clinica-dental-deepen-23 | https://whiteline.com.mx/preguntas-frecuentes | FAQ requires radiografia lateral/panoramica before orthodontics and tomografia before implants, without stating a price | 2026-09-25 |
| whiteline-clinica-dental-deepen-24 | https://whiteline.com.mx/especialidades | Service descriptions do not price imaging separately | 2026-09-25 |
| whiteline-clinica-dental-deepen-25 | https://www.google.com/maps?cid=14201226497407742219&hl=es | Owner replies dated 2025-11-17 to a 1-star review and 2025-04-19 to a 2-star review, plus multiple 5-star replies | 2026-09-25 |
| whiteline-clinica-dental-deepen-26 | https://www.google.com/maps?cid=14201226497407742219&hl=es | 10 reviews read (newest+lowest) span 2022-03 to 2026-09-24; reviewer accounts show 3-168 prior reviews; 303/306 five-star (99%), not a 30+ base 100% pattern | 2026-09-25 |
| whiteline-clinica-dental-deepen-27 | https://whiteline.com.mx/en | No tripadvisor.com link found among 40 pages read (site links Facebook, YouTube, Instagram only) | 2026-09-25 |
| whiteline-clinica-dental-deepen-28 | https://whiteline.com.mx/preguntas-frecuentes | FAQ section header: "Sobre Tratamientos Dentales para Ninos" covering first visit age and pediatric treatment approach | 2026-09-25 |
| whiteline-clinica-dental-deepen-29 | https://whiteline.com.mx/especialidades | Full specialties list read; no emergency/same-day category | 2026-09-25 |
| whiteline-clinica-dental-deepen-30 | https://whiteline.com.mx/citas | wa.me/529991354778 WhatsApp button with prefilled appointment-request text | 2026-09-25 |
| whiteline-clinica-dental-deepen-31 | https://whiteline.com.mx/en | JSON-LD @type Dentist with name, telephone, address on homepage; present on 40 of 40 pages read | 2026-09-25 |
| whiteline-clinica-dental-gbp-2026-09-26 | https://www.google.com/maps?cid=14201226497407742219&hl=en | Google listing read on 2026-09-26: rating 5 from 306 reviews; star histogram 1★ 2 / 2★ 1 / 3★ 0 / 4★ 0 / 5★ 303; newest review dated 2026-09-24; 4 of the 5 newest reviews carry an owner reply, latest dated 2026-09-11. | 2026-09-26 |
| whiteline-clinica-dental-deepen-32 | https://whiteline.com.mx/en | Clinic website, English home page read 2026-09-30: a family dental clinic in Mérida opened in 2013 under Dr. Guillermo Trujillo; restorative treatments (implants, crowns, bridges, resin fillings), treatment planning up to All-on-4 and snap-on prostheses, single-session whitening, cleanings and fillings; address 17th Street No. 69, units B and C, between 12th and 14th, Colonia México, Mérida, with a Google Maps link; a WhatsApp button to +52 999 135 4778, the number also given as the clinic's telephone in the page's structured data | 2026-09-30 |
| whiteline-clinica-dental-deepen-33 | https://www.google.com/maps?cid=14201226497407742219&hl=en | Google listing "Whiteline Dental Clinic", managed by the business, read 2026-09-30: categories Dental clinic, Cosmetic dentist and Teeth whitening service; address Local B y C, C. 17 69, México, 97125 Mérida, with a map pin; phone +52 999 135 4778; website whiteline.com.mx; the business description names Dr. Guillermo (Memo) Trujillo and lists cleanings, whitening, veneers, implants and prosthetics | 2026-09-30 |
| whiteline-clinica-dental-deepen-34 | https://whiteline.com.mx/especialidades | Clinic website, specialties page read 2026-09-30 (Spanish, with an English version): sections for prosthetics (crowns, veneers, bridges, removable and complete dentures), implantology (single implants to All-on-4 and snap-on prostheses), periodontics (gum treatment, simple and wisdom-tooth extractions, gingivectomy, bone grafts), root canal treatment, orthodontics (metal, aesthetic and self-ligating braces, aligners, children's orthodontics) and pediatric dentistry; the team section names eight dentists with their fields: Guillermo Trujillo (orthodontics, founding partner), Eduardo Trujillo (endodontics), Rodrigo Zetina and Claudina Marcin (periodontics and implant placement), Luis Ortiz and Raúl León (prosthetics and oral rehabilitation), Grecia Castañeda and Abril Maza (orthodontics); its photos include patients with a dentist in front of the clinic's reception wall bearing the Whiteline Clínica Dental logo | 2026-09-30 |
| whiteline-clinica-dental-platforms | https://www.whatclinic.com/dentists/mexico/merida/whiteline-dental-… | WhatClinic clinic profile "Whiteline Dental Clinic", read 2026-10-01: #69, Calle 17, entre Calle 12 y 14, Colonia México, Mérida 97125 (the clinic's address), Dr. Guillermo Trujillo; 12 verified reviews, rating 4.9/5 | 2026-10-01 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Corrected 2026-09-29: review recency within 3 months (newest review dated 2026-09-24). |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's website (all 42 pages in its sitemap: specialties, FAQ, promotions, booking page and blog) and its Google listing. Recorded: a free video consultation, no cleaning, filling or X-ray prices, digital and intraoral X-rays in the clinic with 3D tomography taken at an external imaging centre, oral surgery, pediatric dentistry, no emergency care, WhatsApp booking, and a Google rating of 5.0 from 306 reviews with owner replies to negative reviews. |
| 2026-09-10 | Name-verification pass 2026-09-10: 'Dr. Guillermo Trujillo' and 'Dr. Eduardo' (Eduardo Trujillo) confirmed via own-site homepage/case-study content, independent of previously-cited aggregator (Dentavacation). |
| 2026-08-26 | Deepen 2026-08-26: rechecked website/contacts/Maps; Google rating rose to 5.0 from 303 reviews (was 4.9/98), most recent reviews ~5 months old; added 2 new independent sources (WhatClinic 4.9/12, SmileJet 4.9/240) confirming multi-platform reputation; visibility scout 5 queries (3 true); cited uncited own-site source s2 to englishVersion/englishSpoken; s3 (Yelp) returned HTTP 403 (automated requests blocked) today, could not verify content - left untouched, not pruned. |
| 2026-08-25 | License verification 2026-08-25 against CLUES (clinic) and RNP/SEP cédula profesional (dentists): neither Mexican registry could be queried today - CLUES master file timed out on download and RNP refused/timed out the connection - so no clinic or doctor license could be found or ruled false for Dr. Guillermo Trujillo or Dr. Eduardo; all recorded null. |
A question or a correction?
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